TV Marketing

Can you believe what passes for entertainment? Two-years ago we cancelled our cable television service because to be perfectly frank the programming was terrible. The more things change, the more they stay the same.

In December we turned our cable service back on and our family really enjoyed the change of pace. However, after almost three-months of viewing, I’m bored stiff and more than anything I’m frustrated. I can’t help but think that if more people had the courage to just cancel their cable or dish service the programming would eventually improve.

We have a couple hundred channels but there is nothing decent on to watch. Personally, I thought paying extra for the Discovery Channel, the History Channel, the Learning Channel and other educational type programming would be a good investment and I could have been right but I’ll never know.

The problem is that while the above-mentioned channels have some interesting educational programs, my son will only benefit from them if I take the time to record them and edit out the commercials. The commercials on the programming line-up for these channels are some of the worst I’ve found on the boob tube.

One morning at 6 am I was watching an interesting science program that I was sure my son would love. I suspect at 6 am many children are up getting ready for school, watching the television while they eat their morning meal. I wonder how many parents realize that their children are targeted for “male enhancement” drugs, complete with scantily clad women on the prowl.

I’m certain many 8-year-old boys are on the market to improve their love life. Give me a break!

Either these companies are charging way too much for their products, affording them the ability to air these lengthy, not to mention offensive ads, or they aren’t being charged enough for the ads.

I got a kick out of one ad that aired a few minutes ago. The woman had been eating cauliflower and was experiencing bloating, so she was going to purchase Beano, so that she could avoid the bloating. This simply doesn’t make sense to me.

I’m guessing the woman’s blood type is “O,” cauliflower is on the avoid list (if she’s following the Eat Right 4 Your Type Diet). Meaning she shouldn’t be eating cauliflower to being with. Wouldn’t it make more sense to just stop eating it?

I’m just glad that spring is almost here. I’ve discovered that our family really isn’t missing much as far as the television goes, so it won’t be long until we cancel our cable subscription. I certainly won’t miss the commercials.

Television Unfit?

Children love television they spend hours watching programming specifically targeting them. As parents we have an obligation to protect our children but are we doing enough? One parent has a few words of caution for parents everywhere.

After recently watching a good amount of television programming, I question whether a TV has a place in a home with children — unless it is heavily supervised, monitored, and controlled. That assumes parents are paying attention. If they’re not — then the TV needs to go, and so does the computer.

This may seem a little off-topic to a homeschool discussion. However, I believe that as homeschooling parents we must create an environment in our homes that supports the development of the human beings we are trying to raise. Think about that for a minute before you read on. What qualities and characteristics do you hope to encourage as your children grow? Make a list — and then use it as a guideline when trying to figure out what in your home supports the development of those qualities and traits — and what doesn’t.

Family programming

My husband and I were watching American Idol recently. (I admit it, I’m a complete sucker for that show). It’s billed as a “family” show. However, most of the contestants filmed during the “audition weeks” provide a glaring example of the detrimental influence of pop culture on young Americans. Most are clueless numbskulls with potty mouths.

If your children are watching this show, be very careful. Kids don’t have the same filters as adults. They may not understand that when a contestant says, “F#@%, Simon, he can kiss my a#@,” — even if the “bad” words are bleeped — it is not an appropriate response in a civilized society. (If you think it is, then God help us all.)

Take a break from commercials

But it’s not just the programming. On this particular night, I was paying attention to the commercials and was surprised by how graphic some of them are in sexual content, violence, and grisly murder scenes.

I’m no prude, but I don’t want my 6-year-old watching close-up, slobbery tongue-action and body-groping as a teaser for a television show. (And if your young children have watched girls-gone-wild video commercials – shame on you for allowing it.)

I’ve watched CSI and Criminal Minds — but I don’t think children should watch those shows. Parents are supposed to protect their children. What possible argument could you use to justify exposing kids to images of mutilated corpses and abhorrent, deviant criminal behavior? And don’t tell me it’s part of your child’s forensic science curriculum.

The degradation of women

I also question why the women scientists and FBI agents portrayed in these shows always go to work in blouses and t-shirts that expose their cleavage (to put it mildly). Isn’t this a direct contradiction to the national obsession with sexual harassment in the workplace? Does anyone remember the women’s rights movement? You think burka-wearing women in the Middle East have it bad? I think seeing women portrayed as breast-baring teases is worse. (And don’t get me started on the current fad of pole-dancing for exercise portrayed on TV. Maypole? Yes. Stripper’s pole? No.) Anyone have any idea what message this sends to our little girls and little boys?

A pill for everything

As if those trends in television weren’t bad enough, big pharma commercials plug every kind of drug imaginable for every weird malady on the planet — can there really be that many people suffering from “Restless Leg Syndrome”?

Not only that, the way people are depicted in commercials is troubling. We’re all-consuming dimwits who only care about feeling and looking good, getting stuff, and partying.

Middle-aged women have no dignity — they only care about botoxing their wrinkles away (and their facial expressions along with them), or trying to attract the attention of the “pool boy” via a slimmer bod — if we are to believe Kirstie Alley’s (age 55) Jenny Craig pitch!

The obsession with cars as a statement of success or even more unbelievably as a way to show your smug environmental awareness is just wrong on so many levels.

The idea that diamonds are the singular expression of love is particularly annoying. Your relationship is worthless unless you can flaunt it encased in gold and set with three full-carats. Do you really buy into that crap? Do you want your kids to think it’s true?

If I have to watch that cruise commercial one more time that suggests the whole reason the family went on the cruise was to get their bratty tween daughter to quit acting out and smile occasionally, I’m going to throw my shoe through the TV!

Commercials make universal assumptions about people based on research. If this is what our culture accepts and condones — why would thinking homeschool parents ever expose their kids to it? I’m serious.

All of these things were aired during prime time — when I know families with young children are watching. Kids are sponges and absorb everything in their environment — they are even sensitive to your reaction to what you see on TV. You may have desensitized yourself to commercials and television programming, but your children haven’t. If you don’t flinch or comment at the images and messages projected — what are they to think?

Taking control back

I know some of you are very careful about exposing your kids to television content. Some of you don’t even own a television. Some only watch pre-screened videos or PBS programs. Some of you have “TIVO” technology so you can fast-forward through the commercials. Some “mute” the TV during commercials. The technology is available to protect our children, but it still requires parental vigilance. If you’re not paying attention when the TV is on, then your kids are at risk.

My family never watched much TV. (Yeah, yeah, I know that’s what everyone says — but in our case it was true). Now that my sons are away at college, I have watched more television — and I’m sorry to say the messages haven’t improved. They have gotten much worse. I just hope for the children’ sake, you are monitoring very closely what they see on TV. The success of your parenting and homeschooling depends on it.

Diane Flynn Keith
Homefires Editor

Tired of Guessing About How To Teach Your Children? We’ve all heard that children have different learning styles. Here’s a fun and engaging assessment that draws a crystal-clear picture for you on how your child learns best according to his/her abilities, needs and interests.

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The Mitt Split

The Mitt Split — Conservatives Disagree on Romney

By J. Matt Barber

Wearing his 2008 presidential aspirations on his sleeve and appearing the ever humble, yet iron-jawed and selflessly devoted, champion of the GOP’s must-have conservative, pro-family base, outgoing Massachusetts Governor Mitt Romney finds himself struggling to salvage his conservative credentials.

As first light of the 2008 presidential campaign casts its warm and gentle glow on those of us awake early enough to watch the sunrise, serious concerns are beginning to mount relative to the sincerity of Romney’s commitment to traditional values.

On the central issues of abortion and so-called “same-sex marriage,” he’s cast himself as defender to the defenseless and guardian of the sacred. His handlers have portrayed him as the storybook knight, with wavy locks and sturdy armor unblemished – redeemed by a heartfelt conservative conversion.

But some leaders in pro-family circles have begun to test Sir Mitt’s traditional values breastplate, and are questioning whether it may represent little more than a sheer conservative veneer, shielding an extensive and troubling liberal record. Many wonder whether his presidential aspirations may have sparked this eyebrow-raising political metamorphosis.

“I believe that abortion should be safe and legal. …” – Mitt Romney, 1994

Romney’s camp argues that since his run for the U.S. Senate against Senator Ted Kennedy (D-Massachusetts) back in 1994, Romney has experienced a conservative “road to Damascus” experience on the issue of protecting the unborn. They claim that he now wholeheartedly embraces the pro-life cause.

He’s even earned the support of some well respected conservative leaders such as nationally recognized pro-family attorney James Bopp, Jr. who has just signed on as pro-life advisor to the Romney for President Exploratory Committee. With the announcement, Bopp declared, “As Governor, Mitt Romney has stood side-by-side with those seeking to protect the weakest and most innocent of our society. In one of our country’s most liberal states, he has acted to protect the sanctity of life…”

There is no reason to doubt the sincerity of Bopp’s belief that Romney has changed. Romney has explained that, while governor, he experienced a moral awakening of sorts after meeting with scientists who were promoting embryonic stem cell research (ESCR). In fact, Romney later vetoed a 2005 bill that would have funded both ESCR and human cloning.

However, to other pro-family leaders, Romney’s purported pro-life conversion is hard to reconcile with the fact that as recently as 2002, he was still giving voice to pro-abortion rhetoric. For example: According to The Boston Globe, Romney, while responding to a 2002 “National Abortion Rights Action League” candidate survey, pledged, “I respect and will protect a woman’s right to choose. This choice is a deeply personal one. Women should be free to choose based on their own beliefs, not mine and not the government’s.”

On his 2002 gubernatorial campaign Web site, Romney emphasized abortion in his campaign platform: “As Governor, Mitt Romney would protect the current pro-choice status quo in Massachusetts. No law would change. The choice to have an abortion is a deeply personal one. Women should be free to choose based on their own beliefs, not the government’s.”

Likewise, in 2002 Planned Parenthood posed the following question to candidate Romney in its campaign questionnaire: “Do you support the substance of the Supreme Court decision in Roe v. Wade?” Romney very simply and unequivocally replied, “Yes.”

O.K. – you might say – that’s fine. Romney was “pro-choice.” This is America – people can change their opinion, right? Well, that may be true. Only one question – on the issues most important to conservative voters, why do Romney’s opinions appear malleable, shifting in the wind as political expediency would seem to dictate?

In 2006, just four short years after he ran for governor and as his presidential ambitions were reaching a boiling point, Romney seemed to pull a 180.

Sounding as though he’d lost a bet to Rush Limbaugh on a Patriots/Steelers game, Romney completely changed his tune on abortion and Roe v. Wade saying, “Roe v. Wade does not serve the country well and is another example of judges making the law instead of interpreting the Constitution.”

Was Governor Romney the “Father of ‘gay’ marriage?”

There’s disagreement even within the pro-family legal community; however, there is a strong argument to be made that Romney, contrary to his pro-traditional marriage rhetoric, was chiefly responsible for unconstitutionally imposing “same-sex” marriage on Massachusetts and the rest of the country.

Let’s lay out the roadmap.

In both his 1994 and 2002 political campaigns, Romney solicited and received the endorsement of the homosexual activist group “Log Cabin Republicans.” In a 1994 letter to the Log Cabins, Romney promised that, “as we seek to establish full equality for America’s gay and lesbian citizens, I will provide more effective leadership than my opponent.” Of course, Romney’s opponent at the time was again, Ted Kennedy, one of the most liberal, pro-homosexual senators in U.S. history.

A February 23, 2005, article in the American Spectator summarized the magazine’s take on Romney’s commitment to abortion and the homosexual agenda concisely: “He is pro-choice, and aside from the marriage debate, generally in agreement with gay-rights advocates.”

But perhaps most disturbing – and as many conservatives note – is that despite his verbal opposition to “gay marriage,” Romney has nonetheless openly supported Vermont-style “domestic partnerships,” which are simply “gay marriages” by another name.

In a 2002 interview with the Bay Window (a homosexual activist publication) Romney compared himself to his Democrat opponent: “I see Tom Finneran and the Democratic leadership as having opposed the application of domestic partnership benefits to gay and lesbian couples and I will support and endorse efforts to provide those domestic partnership benefits to gay and lesbian couples.”

Still, when it comes to “gay marriage,” and although he remains in verbal opposition to the concept, Romney may have single-handedly done more to ensure its existence than any other individual.

After the Massachusetts Supreme Court, through judicial fiat, miraculously divined that the framers of the Massachusetts Constitution really intended that Patrick Henry could marry Henry Patrick, Romney was quick to oblige.

Although he had no legal obligation, and many legal scholars informed him that it was both illegal and unconstitutional to do so, Romney began handing out marriage licenses to “same-sex couples.” In fact, he ordered Justices of the Peace in the state to comply or be fired.

Many believe that Romney gave his tacit blessing to “gay marriages” through his own choices and actions, even though the legislature had not yet voted to change the law to reflect the court’s opinion, and even though if they had, Romney had every right as the chief executive to veto the legislation.

In a later decision, the court admitted that it had no power or authority to force either the legislature or the executive to do anything. Yet Romney appeared to act in blind obedience. He acted either because he furtively supported the concept of “gay marriage,” he was frightened by the paper tiger’s big pointy teeth, or because he erroneously, but honestly believed he was compelled to do so.

Whatever the case – at least to some – Romney is beginning to look more and more like that other Massachusetts politician with a “botched” sense of humor. Many in the pro-family community have questions for him: Is he sincere, or just nimble? Has he executed a Mary Lou Retton-esque flip-flop, or have we witnessed a genuine conversion?

Romney’s answers to these questions and more may determine whether he escapes the annals of flip-floppery lore – or whether by comparison he makes John Kerry seem a pillar of political resolve.


J. Matt Barber

About J. Matt Barber

Matt Barber is one of the like-minded men with Concerned Women for America. He is an attorney concentrating in constitutional law, and serves as CWA’s Policy Director for Cultural Issues.

Barber is a clever Republican strategist and conservative, pro-family political consultant. He holds both a Law Degree and a Master of Arts in Public Policy from Regent University. Matt was an undefeated heavyweight professional boxer, a professional jazz drummer, and a twelve year veteran of the Army National Guard. He is a Contributing Editor for The Conservative Voice, and a contributor to the Washington Times’ “Insight Magazine,” The American Thinker, and a number of other top online and print publications. Matt is currently consulting as the Corporate Outreach Director for “Americans for Truth.”

J. Matt Barber

Policy Director for Cultural Issues
Concerned Women for America
202-488-7000 Ext. 130

Copyright © 2006 by J. Matt Barber

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